Welcome to CIRAS’ On Demand Internet Marketing Strategy Boot Camp. This program was created to help you learn the basics of the various web based tools and tactics and how they can work together to achieve your strategic marketing goals through a combination of pre-recorded webinars and personal meetings. To accomplish this, we have worked with Ad Ej Solutions, Digital Marketing Strategies, 3Rhino Media and Running Robots, CIRAS’ Internet Marketing Strategy Team (CIMS Team) to both present the tools and tactics and meet individually with you to provide their opinions on your best path forward.
On-Demand Video Instruction
In 10 separate, 1 hour webinar recordings, the CIMS Team will provide information to help you first understand the web tools and tactics best practices and then discuss with you how any or all of their areas can help you achieve your goals.
In the table below you will see the materials and recordings for each session. You should download the materials for each session before watching the corresponding video. The materials will be referred to in the videos and having them will help reinforce the presentations.
You will need to sign in to each of the recorded sessions one at a time at your own pace. Once you are signed up, the recording index will help you navigate the videos for quick reference.
Personal Meetings
At any time, you may contact Paul Gormley with any questions you have about the content or its delivery. Each of the speakers will be available for a 1 hour discussion about your particular needs after you view their videos. Please see below for the links to their calendars for easy scheduling:
Thanks for joining the boot camp team and feel free to contact Paul Gormley for any details.
Paul Gormley, Growth Project Manager
CIRAS, ISU
P) 319.721.5357
E) gormley@iastate.edu
calendly.com/paulgormley
On demand videos and handouts
| Topic |
Links |
| Internet Marketing Strategy & Market Messaging |
|
| Strategic Marketing |
|
| Search Engine Optimization |
|
| Web Site Development |
|
| Pay-per-Click Marketing |
|
| Video Marketing |
|
| Social Media Marketing |
|
| E-mail Marketing |
|
| E-commerce, Web Automation and CRM |
|
| Web Analytics & Conversion Rate Optimization |
|
Personal Meeting Registration
Please connect with each expert at a time convenient to you and your team.
Video instructions for setting up one-on-one meetings.
| Expert |
Representing |
Topic Areas |
Meeting Link |
| Paul Gormley |
CIRAS, ISU |
Internet Marketing Strategy, Innovation and Video Marketing |
Meet with Paul |
| Neal Rabogliatti |
Digital Marketing Strategies, LLC |
Search Engine Optimization, Conversion Rate Optimization, Web Analytics and Video Marketing |
Meet with Neal |
| Adam Engel |
Running Robots |
Web and E-commerce Development, Web Automation, and Customer Resource Management |
Meet with Adam |
| Vince Kostelnik |
Ad Ej Solutions |
Strategic, Pay-per-click and e-Mail Marketing |
Meet with Vince |
| Don Stanley |
3Rhino Media |
Social Media and Video Marketing |
Meet with Don |