CIRAS Procurement Technical Assistance Program Training Plan


Marketing to the Government: Getting Started

This pre-recorded/on demand module will set the stage for your Government marketing efforts and define the purpose and the "why" of Government marketing, as well as provide recommendations for preparing your business to market to your Government target customers. In part, the session will discuss understanding how the target agencies do business, your specific marketing message/materials, and other considerations prior to beginning your marketing journey.

Marketing to the Government: Advanced Marketing Techniques

This module will explain in detail various marketing options/tactics including responding to sources sought notices, direct agency marketing, tradeshow/industry day marketing, social media and unsolicited proposals. Attendees should be able to take all of the information gained from their market research, and determine the best marketing tactics to include in their Government marketing plan.


Engage. Educate. Embed.

Last updated: 3/3/2017