The Innovation Cycle.


Innovation is the creation of a novel product, process or business model that has business value. In other words, it is something new that somebody else will pay for.

This cyclical process begins with defining a new concept, then discovering if the concept provides business value. The valued concept is then developed into a ready solution, and finally the innovative solution is delivered to customers.

The innovation cycle is extremely complex and challenging to manage. Contact CIRAS to discuss how we can assist in each of the phases of the innovation cycle listed below.

  • Definition
  • Discovery
  • Development
  • Delivery

For more details on the Innovation Cycle click the image to the right.


Engage. Educate. Embed.

Last updated: 9/27/2013